UniversityOfChelm

The book is "On Bullshit" by Harry G. Frankfurt. Princeton University Press, Princeton and Oxford (C) 2005
Frankfurt is Professor of Philosophy Emeritus at Princeton U. His books include

• The Reasons of Love (Princeton)
• Necessity,Volition, and Love
• The Importance of What We Care About

I have a nice little hard bound copy consisting of about 67 roughly four by six inch pages.
Arts and Letters Daily had a link to an article in Slate about it.
Here it is. on B.S.
Frankfurt mentions only one other work of note,
The Prevalence of Humbug by Max Black (Ithaca: Cornell University Press, 1985)
Black give a number of synonyms for humbug, including the following:

• balderdash
• claptrap
• hokum
• drivel
• buncombe
• imposture
• quackery